Enhanced AV Isn’t Just About Boasting Cutting-Edge Equipment
Does your conference room include bulky, blurry displays? Do you find employees fighting for the one USB or HDMI connector to share content? Outdated equipment can leave a lasting impression on your employees and clients. When we talk to clients about conference room upgrades, we don’t get bogged down talking about equipment but rather experiences.
If you could, close your eyes and think about the last few meetings you’ve run. There’s likely ongoing employee frustration, or moments when you felt embarrassed hosting potential clients and then taking minutes to pull up your meticulous presentation. What we try to tell our clients is that good AV is as important to company culture as your perfectly curated mission statements and brand collateral.
When you enhance your overall tech quality, you’ll enjoy greater productivity, confidence, and first impressions. Below, we outline how your conference room affects all three.
Productivity
The productivity factor is the most obvious one. When people aren’t fiddling with technology, meetings get started on time. It’s easier for people to join, speak up, and contribute. With clear audio, people don’t have to strain to follow the conversation and stay focused. If there are remote employees, sharp visuals help everyone interact with them.
Wireless sharing makes it easier to pivot conversations on the fly. If you want to look into something different, you don’t waste five minutes while that person finds a cable to connect. With just a tap, their proposal is on the screen. We also recommend having multiple displays–one with video participants and one with content so people can focus on both simultaneously.
Confidence
More than anything, simple controls reduce tech anxiety. When it’s easy to start or share content, people worry less about how they’re going to come across. This is especially true if you have consistent controls across multiple conference rooms. No one should dread any meeting space because they don’t like the tech in it.
People will also be more willing to chime in if they know you have reliable connectivity and audio that won’t cut them off. That’s why high-quality microphones are important too. It can be really jarring for less outgoing team members to have to repeat themselves on a call.
Company-wide, conference room AV systems that include remote monitoring and support are a huge asset. Technicians are on hand to identify issues instantly and resolve them, so there’s less risk of walking into a room ready to present only to realize the technology isn’t working.
First Impressions
When it comes to client relations and first impressions, one of the top priorities is reducing interruptions. That’s why your conference room upgrades shouldn’t just focus on AV. Networking matters as well to avoid dropouts or lagging at the worst possible time.
Your camera placement matters, too. If you’ve ever done sales training, you know how important natural eye contact is. You’re not going to accomplish that if your potential client is mostly seeing the top of your head.
When you showcase that you have AV equipment that keeps the conversation flowing, they’ll see a culture that values preparation and that respects other people’s time. It could be a huge difference maker when people are choosing between you and your competitors.
Our team at Premier Visions can help you assess where your conference room is falling short and recommend upgrades that will most impact on your company’s morale and first impressions. For a consultation or to learn more about our services, call us or fill out our contact form.
